Problem Framing: A Short Introduction to Making Good Decisions
Paul Bracken is a professor at the Yale School of Management, and a leading expert in global competition and the strategic application of technology in business and defense. Professor Bracken is consistently rated as one of the top executive education teachers in the world, and he is included in the Princeton Review’s “The Best 300 Professors in America.” A member of the Council on Foreign Relations, he has served on the Chief of Naval Operations Executive Panel and has co-chaired the Board of Advisors of the U.S. Naval War College and the Naval Postgraduate School.
Overview
Whether it’s to improve basic operations, launch a new project, or make a career move, there is a pattern for success: frame the problem, analyze the information, choose a solution, and, finally, execute the favored solution.
Using the widely acclaimed Yale Problem Framing course, Professor Paul Bracken will highlight the difference between management and leadership, operations and strategy, and seeing the customer’s viewpoint. Real world examples of problem framing covered include Disney, Starbucks, and “ghost malls.” Business school tools like red teaming and customer scenarios will be discussed.